Matt Klein is a strategist at sparks & honey, a New York based consultancy, which blends social and data science to identify and make sense of changes in culture. Here, Klein has become a rare specialist in his ability to analyze cultural forces and develop future-proofing business strategies.
From bringing SpongeBob to the 2019 Super Bowl Halftime Show, to helping a +$40B insurance client develop and market new industry-changing products, Klein is in the cultural-know, knowledgable of all trends impacting Gen Z to Boomers, and industries from Wellness to Entertainment. By layering and triangulating market financials, social conversations, ethnographies, media analyses, and social sciences, Klein helps brands visualize and navigate futures, ultimately impacting bottom lines.
Recognized as a rising expert, Klein was nominated and accepted into Omnicom's Emerging Stars, a highly-selective program further accelerating the brightest talent throughout Omnicom's +1,500 global marketing agencies and +70,000 employees.
In the course of his relatively short tenure, Klein has already worked intimately with clients including Google, Amazon, Humana, AB-InBev, Verizon, Land's End, Univision, HUGO Boss, YouTube, American Express, Capital One, MetLife, Microsoft, HP, PepsiCo, Planned Parenthood, HBO, Johnson & Johnson and the US Department of Defense. His expertise spans industries and capabilities from market positioning, primary research, trend forecasting, brand strategy and user experience.
His provocative marketing and cultural observations have led him to contribute to publications including TechCrunch, The Atlantic, Cheddar TV, Elite Daily, OneZero, The Times, and Virgin — with these insights shared and quoted by the likes of Ev Williams, Richard Branson and Arianna Huffington. His writings have been read by literal millions. Klein is also the Editor and Chief of "On Advertising", Medium's largest publication regarding all things marketing.
Further, Klein volunteers and applies his marketing expertise toward the non-profit sector, working with organizations including DEFY Ventures and Taproot, which provide business strategy to non-profit organizations and select entrepreneurs.
Attending Franklin & Marshall College, Klein was the first in the school’s history to major in both Psychology and Film & Media studies. Focused on emerging online behavior and its implications for both identity and business, his breakthrough experimental research on the psychological motivators of sharing viral ads, refuted past research and rewarded him Academic Honors Distinction — as well as entry into R/GA NY's prestigious internship program, where he first began his career.
Today, Klein is also the Founder of PRSNL Branding, a boutique agency, leveraging modern marketing strategies to help professionals brand themselves and stand out in the job application process. His company broke profit within just its first year of operation, and was accepted into the Forbes Coaches Council and the Founders Institute, the world's largest pre-seed accelerator. PRSNL continues to consult with professionals from around the world and across industries, advancing careers.
When he's got a second he's studying wine, drumming, watching a documentary, in hot yoga or cycling long distance. Klein currently resides in NYC, but can be found everywhere online as @KleinKleinKlein.