Outrage .com

[ Op-Ed ]

Are we capitalizing on being offended?


[ Short Film ]

What happens to our water bottles when we look away?


[ Twitter Bot ]

What if Stefon from SNL Weekend Update was automated?

Killer Memes

[ Op-Ed ]

Are we doing too much for our memes?


[ Short Film ]

Why did he get stuck in the endless loop?

VR Identity

[ Op-Ed ]

How should we approach identity structures online?


[ Op-Ed ]

Identifiable culpable communication or anonymous immune expression?

Defending Hipsters

[ Op-Ed ]

Is there actually anything wrong with hipsterism?

Evolution of Stories

[ Article ]

Is the future of entertainment participatory?


[ Experimental Film ]

Is it shallow self-absorption or purposeful distraction?

Fluid Branding

[ Op-Ed ]

Are new platforms tempting brands to tarnish continuity?

Mental Health Memes

[ Op-Ed ]

Should we use memes to address depression?




Questions I’ve helped answer:

— How do you future-proof the largest benefits insurer as the Gig Economy wipes out single employers?

— How do you re-brand your holding company, without revealing the more recognizable companies within it?

— What is the future of employee leave, dental care and workplace wellness, and how do you stay ahead of each?

— How will community infrastructure (physical, digital or human) play a role in future of public health engagement?

— What are the emerging themes of storytelling as the once passive viewer evolves into an active director?


in-Home care

[ Business Transformation ]

When seniors deny insurance-covered in-home care after a significant illness or accident, their likelihood to be re-admitted to the hospital increases while their life expectancy decreases. So, how does one of the largest insurance providers more effectively nudge its aging members to accept the free care which they require?

After conducting intensive secondary research around the primary drivers for rejection, we workshopped them with both the client’s in-home nurses and executives. Once consolidating and prioritizing our hypothesized reasons for rejection, we took them into the field, testing their validity with actual members who denied the care.

Through effective ethnographic research, what we uncovered was: it was not the client’s hypothesized “reasons for rejection” that were leading to low participation rates, but rather “barriers to acceptance” — systematic, operational-level processes and communications that were unintentionally preventing acceptance. Rather than the members bringing their own reasons to deny care, it was actually the client unintentionally constructing barriers preventing the critical opt-in.

Magic + Culture

[ Trend Research ]

With rainbow bagels, unicorn pool floats, and sparkling toast, we’re living though a spike in many-things magical. However when it comes to trend forecasting, value embodies itself not in the what, but in the why? Why is it that we’re seeking a spike in magic today, and more importantly, what does this mean for a change in consumer values?

Magic acknowledges both our search for answers in time of great uncertainty, as well as non-answers in time of great digital rigidity. More so, today's style of magic based upon heighten imagery, which makes sense when acknowledging our visual, social landscape.

When it finally comes to business, there are critical take-aways for brands. Due to our search for answers during an uncertain time, we seek direction even with our products. Due to our visual landscape, we are seeing value be placed upon conspicuous products and maximalism. And, during these uncertain times, we seek familiar and comforting products.

HBO's The Night Of

[ Social Strategy ]

In 2016, HBO premiered The Night Of, a gritty crime and law themed mini-series. The critically acclaimed show blew up on social media, but for the true fans, there was no way to further engage with the series.

During the live airing of Part 6, a Twitter handle was created for the main character Naz, who just received a contraband cellphone in prison. In real-time, Naz broke the fourth wall and began replying to hundreds of viewers discussing the show and pleading his innocence.

As a result, Naz received global attention on Twitter, with fans replying to every one in five tweets sent to them. In just two weeks, Naz garnered hundreds of thousands of  impressions and engaged fans on an effective interactive level. HBO provided simple, memorable delight, upping the ante of storytelling with an enhanced digital experience.

Amazon's Audible

[ Primary Research ]

As the number one audiobook service, Audible needed to maintain its rank as competition grew. How were listeners using audiobook apps and more so, what could we learn about our audience to inform future marketing strategies?

In a primary research study, when asking listeners for their number one reason for using an audiobook app, the response was overwhelming because they can “Do something else while listening.” This confirmed what we already knew. However, when asked, how they preferred to use the app, majority answered “At home not doing anything else.”

What we uncovered was that audiobooks provide listeners the peace-of-mind and potential to get up and engage in other activities unlike other mediums like TV or books. It wasn’t that users preferred to engage in other activities while listening, but they were attracted to audiobooks for their ability to never interrupt their listening experience.

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