AUDIENCE CAPTURE
AUDIENCE CAPTURE
Audience Capture is a limited printed zine exploring the dangerous, hypnotizing dynamics of online audiences and platform metrics on modern creators.
Organized by several chapters, Audience Capture analyzes the underlying social theory driving the phenomenon, the extremism it takes on, personal accounts, and conclusively, strategies to resist the pull.
Matt Klein has done what most forecast and insight professionals haven’t. He has been able to adeptly synthesize the insanity of what is current macro culture and distilled it down to the real issue of unbridled creativity being held captive by the ‘audiences.’
— Kevin Walker
Head of Cultural & Consumer Insights, Creative Artists Agency
An outstanding analysis of an under-appreciated source of our always-online emotional anxiety.
— Austin Robey
Co-Founder, Metalabel
Klein again shines a magnifying spotlight on a complex part of society that is having profound impacts on our lives that we aren't talking about yet. 'Audience Capture' isn't just a must-read, it's a must-forward.
— Paul Armstrong
Founder, TBD Group
Though Audience Capture may seem inescapable in many ways, Klein empowers us with perspective and agency to right the ship to our own likings. Brilliantly done.
— Dr. Marcus Collins
CSO, W+K & Author of For the Culture
A fascinating exploration of the creator side of the coin and dangers of becoming a captive to an ever more demanding audience.
— Zoe Scaman
Founder, Bodacious
Klein dissects Audience Capture by unbraiding important cultural theories and re-weaving them into a strategy guide for participation, resistance, and action.
— Jamie Cohen, PhD
Prof, Media Studies at CUNY Queens College
Matt understands the strange and ever-shifting rhythms of internet audiences better than anyone and this zine proves it.
— Ryan Broderick
Writer, Garbage Day
Klein’s investigations get at deeper, unspoken territories to illuminate revolutionary change in ourselves and those that surround us.
— Chris Perry
Chairman, Futures, Weber Shandwick
Required reading for anyone who creates content on the Internet. It will no doubt get you working with a renewed sense of awareness and give you the creative confidence to sell your work without selling out.
— Sari Azout
Founder, Startupy