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𝓟UBLICATIONS ✺ 𝓟RESS ✺
🔮 META Trends: 02025
[ Research Report, ZINE ]
What are 70+ trend reports discussing?
📈 AI & Quantifying Trends
[ Research Report, ZINE ]
How does AI score trends differently?
🎨 The Creator Paradox
[ Op-Ed, ZINE ] [ French ] [ [ LENS ]
How does reboot culture keep winning?
🔌 Unplugging is Not the Solution
[ Op-Ed, ZINE ]
Is acceptance a better approach?
🎸 Presence in the Mosh Pit
[ Op-Ed, ZINE ]
What else is there besides “touching grass?”
📖 Decline of Higher Ed
[ Op-Ed, ZINE ]
How do we preserve personal growth?
💡 Potential of Semiotics
[ Op-Ed, WARC ]
What’s the use of cultural strategy?
💥 Power to the People
[ Op-Ed, Forbes ]
Why is the public revolting online?
💭 How to See Trends
[ Op-Ed, WARC ]
How do we spot what’s bubbling?
🧠 You Me Culture & Anxiety
[ Op-Ed, ZINE ]
Can we have some self-care?
🍑 Gen Z Language
[ Op-Ed, Forbes ]
Do we need a new Rosetta Stone?
⚰️ Deletion Death
[ Op-Ed, ZINE ]
What happens when platforms murder us?
⏳ 5 Years of META Trends
[ Research Report, ZINE ]
What can hundreds of reports tell us?
🤖 AI & Identifying Trends
[ Research Report, ZINE ]
Can AI spot overlooked trends?
🎒 Pandemic Learning Loss
[ Op-Ed, ZINE ]
How do we rethink education as holistic?
📣 Foresight as Activism
[ Op-Ed, WARC ]
When did marketers stop being the experts?
🔬 Audience Capture
[ Op-Ed, ZINE ]
How do audiences control creators?
💡 Self-Sabotaging Innovation
[ Op-Ed, ZINE ]
Are we keeping busy for the sake of busyness?
🥚 The Betty Crocker Myth
[ Op-Ed, Future Commerce ]
How do cake mixes reveal reality?
⚙️ Cultural Singularity
[ Op-Ed, ZINE ]
What happens after hyper-optimization?
😎 Beware the Curators
[ Op-Ed, ZINE ] [ FutureCommerce ]
What happens after algo’s picks?
🐢 Trends Lost All Meaning
[ Op-Ed, Contagious ] [ FastCo Syndication ]
What more important: ‘Trend’ vs. ‘Trending?’
💋 Virtual Influencers
[ Op-Ed, Forbes ]
How more real are we than CGI?
👽 Supernatural Control
[ Op-Ed, ZINE ]
What’s the role of horror content?
🌎 Children in a Polycrisis
[ Report, UNICEF ]
How do we engender equitable futures?
🍆 Trends via Pornhub
[ Op-Ed, ZINE ]
What does searches and clicks reveal?
⛪ Modern Religions
[ Op-Ed, ZINE ] [ LENS ]
Why are we grasping for spirituality?
🔍 Spot the Overlooked
[ Research Report, ZINE ]
How can we identify missed trends?
📺 The Costco Guys
[ Op-Ed, ZINE ]
Is this the most important image?
💉 The Ozempic Effect
[ Op-Ed, ZINE ]
What are the social side effects?
🌐 Distributed Trust
[ Op-Ed, ZINE ]
How did we come to trust strangers online?
✋🏼 Spatial & Haptics
[ Op-Ed, ZINE ]
What’s the future of touch via the virtual?
🦠 Corona Porn
[ Op-Ed, HackerNoon ]
Do we have an appetite for spectacle?
🧕🏾 Emoji Representation
[ Op-Ed, Forbes ]
How much can we demand from emoji?
📈 Marketing Won’t Save You
[ Op-Ed, WARC ]
Are you using the public answer key?
👩🏼 Momfluencers
[ Op-Ed, ZINE ]
Why does it feel so good?
🦍 Memes 101
[ Research Report, Independent ]
What are memes and what do they do?
INTERVIEWS 🎤
On Strategy & Stories
ft. Seth Godin (Coming Soon)
Cultural Contradictions
ft. Matt Klein
3_TRENDS INTERVIEW SERIES 🎤
Vol.1: Chris Dancy: Corporatization of Values, Peak Reaction + Techno-Paganism
Vol.2: Josh Chapdelaine: Anti-Social Audio, Entertainment Cycles + Influencer Burnout
Vol.3: Rodrigo Turra: Content Therapy, Temporal Intelligence + Futurism Hangover
Vol.4: Dr. Jamie Cohen: Digital Carbon Footprints, Retcon + Open Community Tools
Vol.5: Florencia Lujani: Private Citizens, Sub vs. Counterculture + Degrowth Economics
Vol.6: Thomas Klaffke: Decentral Dropout, Mindsumers + City Evolution
Vol.7: Marie Dollé: Soul Interfaces, Chief Energy Officers + Lifelong Learning
Vol.8: Ben Dietz: Staycation Glamping, Crypto as Berghain + Tyranny of the Client
Vol.9: Chris Dancy: Interface Collapse, Coercive Convenience + Hyper Empathy
Vol.10: Andrea Hernández: Curation as Service, Functional Unwinding + Alt-World
Vol.11: Mat Zucker: Micro Passive Income, Velvet Rope Networks + Prepping
Vol.12: Alex Morris: Assisted Socializing, Memory Management + Professional Amateurs
Vol.13: Rachel Greenspan: Undecorated (Online) Homes, Career M&A + Rolodex Death
Vol.14: Dylan Viner: Cultural Correctives, Mindfully Productive + Weird Outdoor-sy
Vol.15: Sarah Unger: Memento Mori, Natural Awe + Four Day Week
Vol.16: Rachel Greenspan: Boring Memes, Fake Authenticity + Reply Guys
Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
Vol.18: Casey Lewis: Employee Boomerangs, Algorithmic Lotteries + Old-Phobia
Vol.19: Dylan Viner: Nihilistic Hedonism, Confused Narcissism + Future's Nostalgia
Vol.20: David Paleschuck: Vibe Dosing, Packaged Meaning + Celebrity Drugs
Vol.21: Joanna Lepore: Dark Philanthropy, Frail Brands + Choice Abandonment
Vol.22: Sarah Rabia: Bimbos, Midlife Revolution + New Age Rage
Vol.23: Magdalene Taylor: Sexual Skepticism, Female Trad Health + Politics of Transport
Vol.24: Aug Panzoni: IRL Escapism, Meta Cringe + Screen Angst
Vol.25: Sarah Unger: Aspirational Stability, Blurred (Platform) Lines + Psych Edu
Vol.26: Julia Dixon: Peak Sludge, Neo-Luddites + Gen Alpha Trap
Vol.27: Elliot Aronow: Sarapocial Relationships, Senseless Data + Boy Talk
MORE WRITING ✍🏼
The META Trending Trends: 18, 19, 20, 21, 22, 23, 24, 25
META Trend Reflections & FAQs, ZINE
The Overlooked Trends 2022, ZINE
Zooming Out & Spotting Trends, WARC
Trends as a Cultural Compass, WARC
Trends Have Lost All Meaning, Contagious
Trends Have Lost All Meaning, FastCompany [ Reprint ]
Is It Possible to Believe in Trends, FastCompany [ Brazil ]
Trend Reports Read Like The Past, Contagious
5 Modern Movements from Reddit, Campaign US
5 Modern Movements Reflecting Human Desires, ZINE
Data Lies, ZINE
Marketing Won’t Save You, ZINE
A Guide to the Dark Mode Shift, ZINE
Future Burnout, ZINE
10 Patterns from 400+ SXSW '25 Submissions, ZINE
SXSW ‘25 Debrief, ZINE
Sourcing Truth & Synthetic Information, ZINE
Gen Z Online: Control, Expression, Connection, ZINE
How to Approach Online Culture, ZINE
New Words for New Worlds, ZINE
Provocative Marketing, ZINE
SOCIAL Commentary Vol 1, ZINE
SOCIAL Commentary Vol 2, ZINE
SOCIAL Commentary Vol 3, ZINE
SOCIAL Commentary Vol 4, ZINE
SOCIAL Commentary Vol 5, ZINE
SOCIAL Commentary Vol 6, ZINE
Dating Apps Are Broken, ZINE
A Framework To Frameworks, ZINE
A Framework To Immersion, ZINE
A Framework To Conversations, ZINE
The Retirement Crisis, ZINE
Semi-Permenance, ZINE
Content Rituals, ZINE
Netflix Speed Control, ZINE
Beauty Memes, ZINE
Low Sodium Gaming, ZINE
r/AntiWork & Plans to Buy the U.S. Constitution, ZINE
Will Smith, Cultural Synchrony & A Climate Crisis, ZINE
Modern Fame, Hackernoon
Killer Memes, One Zero
20 Lessons From Selling My Side Hustle, The Startup
Brands as Civil Servants, Forbes
The Future of the Creator Economy is the Long Tail, Forbes
Narratives Now Drive The Market With A New ETF, Forbes
Is Dispo And Nostalgia the Future of Tech?, Forbes
Why Bo Burnham’s Inside Resonates, Forbes
Zynn, A TikTok Copycat, Pays Users, Forbes
Lockdown’s Real-Stakes Video Boom, Forbes
Why We’re Obsessed With Avatars & GIFs, Forbes
Meet Mufasa And Hypeman, Forbes
TikTok’s Viral Pee Your Pants Challenge, Forbes
Absurdist Facebook Groups Are Thriving, Forbes
COVID-19 Media Nostalgia, Forbes
5 Tech Predictions: 2021, Forbes
Clichés of the Creator Economy, WARC
Connected Smart Packaging 101, Data Driven Investor
The Future of Retail In The Post-Pandemic World, Thrive Global
Outrage .com, Medium
Mental Health Memes, Medium
VR Identity, Medium
What Brands Can Learn From Stans, Medium
In Defense of the Hipster, Medium
Expression Through Our Phones, Medium
Sex in Advertising, Medium
Cyberbullying, TechCrunch
How Personal Branding Will Help You Get The Job, Elite Daily
PODCASTS & TALKS 🎧
Movements > Trends: How to Approach Online Culture, SXSW
5 Modern Movements Reflecting Human Desires, WARC Talks
AI & Cultural Trends: How Data Forecasts Futures, SXSW
Reddit & How to Approach Online Culture, Brand Innovators
We’ve Lost the Plot, Day One Agency FM
Program or Be Programmed: 15th Anniversary, Team Human
2024 Advertising Week Kick Off, Advertising Week
Negotiating Our Time, The Slowdown Podcast
How Shortcuts Hinder Us, The ADDA
Can AI Heal Us?, House of Beautiful Business x Acosta Institute
Between the Two of Us, House of Beautiful Business
Foresight in Orgs, Copenhagen Institute for Futures Studies
Why Haven’t Macro Trends Changed?, Future Commerce
Hyper Social, IDEO CoLab Ventures x WE3
Is There A Counterculture? Future Commerce
Decoding Cultural Patterns, Up Next In Tech
Making Sense of Trends Workshop Recap, STRGST
How To Inoculate Yourself Against Trend Mania, TBD
Trends Worth Your Attention, Sweathead Strategy Podcast
19 Trends in 19 Minutes, Sweathead Strategy Podcast
CyberPsychology & Trends, JOLTY ft. Faith Popcorn & Adam Hanft
Understanding Trends & Communities, Culture Shift Magazine
The Carnivore Diet, ABC & Schmeitgeist
On Thinking, Looking Outside Podcast [ YouTube ]
Culture is the OS of Society, Stagwell
Influence of AI in Media & Advertising, FutureParty x SoHo House
Demystifying Cultural Trends, Inside Outside Conference
Culture Out Of Synch, RADAR Twitter Space
Modern Belonging, Concept Bureau
Immersive Experiences w/ Mars & Disney, Future Imagined Podcast
Three Considerations for the Creator Economy, WARC
Critical Media Theory In Practice, NYU Steinhardt
2022 Expert Outlook: The Contrarian, Canvas8
Brands in Culture, WARC [ Mention ]
SXSW 2023: Key Trends & Insights, Stylus [ Mention ]
Trendspotting: AI vs. Humans, The New Abnormal Podcast
META Trends 22 (Feat’d), Scandinavian MIND
The Importance of Trends, Death to Stock
Audience Capture, Digital Void Podcast
Memes and META Trends, Digital Void Podcast
Meme in the Moment Part I Host, Digital Void
Meme in the Moment Part II Speaker, Digital Void
Best Social Conference 2021, Best Social
COM DAY: Filtered Reality Speaker, Cal Poly Pomona
Beyond Memes: Cultural Strategy 101, Camp ADVenture 2020
Using Culture to Develop Better Strategies, Camp ADVenture 2021
Cultural [SIC] Talk with Ben Dietz, Instagram Live
Business Opportunities from Culture, Opportunities Podcast
Creating A Professional Personal Brand, Talent + Tech
Tech Adoption & The Importance of Culture, Funny as Tech Podcast
Technology Trends for 2021, HackerNoon Podcast
Technology Fears for 2021, HackerNoon Podcast
S&H’s Daily Culture Briefing: Treat Yo’ Self, LinkedIn Live
S&H’s Daily Culture Briefing: Branded Government, LinkedIn Live
S&H’s Daily Culture Briefing: Great Sex Recession, LinkedIn Live
S&H’s Daily Culture Briefing: Accountability, LinkedIn Live
ACADEMIC & BOOK CITATIONS 📖
Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet - Taylor Lorenz, Simon & Schuster
Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture - Sara Petersen, Random House Book
Perspective Agents - Chris Perry, Fast Company Press
Covid-19 in Film and Television - Carrie Allyn Ankerstein, Routledge
The digital life of caste: affect, synesthesia and the social body online - Feminist Media Studies Journal
Anticipating futures during times of change: Empirical consumer research in corporate foresight- University of Helsinki
The difference between virtual and human influencers and the role of identification and credibility - University of Twente
Sexism in the Digital World: A Thematic Content Analysis of the Cyberbullying of Lil Miquela - West Virginia University
Digital Fashion: Building Individual Identity Through Digital Clothing - Polytechnic Institute of Leiria (Portugal)
Social Media Hyperreality in Black Mirror Series - Sriwijaya University (Indonesia)
Existentialism, Authenticity, and Social Media - Victoria University of Wellington
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers - International Journal of Advertising
Virtual influencers in social media versus the metaverse: Mind Perception, blame judgements and brand trust - Journal of Business Research
Human versus virtual influences, a comparative study - Journal of Business Research
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types - Journal of Electronic Commerce Research
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers - Business Horizons Journal
Almost human? A comparative case study on the social media presence of virtual influencers - International Journal of Human-Computer Studies
Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model - Journal of Retailing and Consumer Services
Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos - Journal of Business Research
Human vs. AI Influencer Activism: Exploring Self-Branding and Issue Advocacy Effectiveness Through Social Influence Processes - Journal of Interactive Advertising
Computer-Mediated Communication and Artificial Intelligence Strategies in Arts Entrepreneurship - Journal of Arts Entrepreneurship Education
Unethical behaviour of social media influencers: history, practice and future research - Sage Publications
Is It a Machine Influencing Me?: An Analysis on Hyper-Realistic AI Influencers - Journal of New Trends in Marketing and Consumer Science
Blurring the boundaries between fiction and reality: The use of virtual models in brand communication - Journal of Marketing and Innovation in Disruptive Times
Estrangement, Performativity, and Empathy in Bo Burnham's Inside - Journal of the Italian Association for the Theory and Comparative History of Literature
PRESS CONTRIBUTIONS 💬
Cultural Curiosity Interview, Lobsterr Letter
Why Semiotics Is Having A Moment, WARC
Desperate for Any Time, Just Not Now, D2
Managing Gen Z, FastCo’s Youth Culture Report
CTRL_SHIFT, DAZED’s Youth Culture Report
Culture is the OS of Society, Merlien
The Instagram Aesthetic Is Over, Atlantic
Why Brands Need Cultural Intelligence, WARC
Managing Gen Z: Guide for Leaders, FastCompany
Trends Are Repeating Themselves, FastCompany
A Successful Brand Audit, Built-In
Tech That Dates You, WSJ
Our Zoom Future, WSJ
20 Ways 2020 Changed How We Use Tech, WSJ
GoFundMe Confronts Coronavirus Demand, NYT
Matt Klein on Audience Capture, MediaCat
The Multitudes of Self, Nick Susi
Improving Social Report, All Tech Is Human
Predict This (META 22 Feat’d), Contagious
Predict This (META 23 Feat’d), Contagious
Judge Spotlight Interview, The Webby Awards
Cultural Vibrations, Hannah Grey VC
Time For Brands To Get Connected, The Drum
Convincing Consumers & Health Data, The Drum
What In The World Is A Stan?, Canvas8
BA Test Kitchen: Case Study, Canvas8
New Status Symbols, Canvas8
Limewire & NFTs, Canvas8
Shopper Loyalty Online, Canvas8
Letter Writing as an Antidote, Canvas8
Real-Time Messaging, Canvas8
2021 Consumer Internet Predictions, The Verge
2022 Sector Snapshot: Comms, Canvas8
2022 Expert Outlook: Comms, Canvas8
2023 Expert Outlook: Comms, Canvas8
2024 Expert Outlook: Comms, Canvas8
2025 Expert Outlook: Comms, Canvas8
Is Creativity Dead?, New York Times
META Trend Interview, as seen on
Memetic Signals of Change, CIFS
Klein’s Media Diet, Why is this Interesting?
Turning Point for Insights, Research Live
Why Brands Must Reclaim Decision-Making, LSN
Role of Foresight in Orgs, CIFS
Free From Algorithmic Loops, Research Live
Cling to Your Disgust, The Atlantic [ Source ]
Audience Capture & Zines, Stack Magazines
The Future of AI, Marketing Brew
Interview w/ Matt Klein, minor genius
Creative Industries & Sameness, Creative Brief
Multiplayer Brand, Future Commerce
Muses Journal, Future Commerce
SXSW & Commerce Culture, Future Commerce
Hypercycle, Gung Ho
Positive Friction, Digital Frontier
The Internet’s Mass Empath Awakening, DAZED
Transphobia on the Rise, DAZED
TikTok & Viral Mental Health, Rolling Stone
Age Regressors & Being A Kid Again, VICE
The 1.4M Viral Frog Army, Metro
Celeb Cannabis Brands, Cultique
M3GAN Is Our Latest Obsession, Digital Fix
Stop Comparing BeReal to Insta, Polygon
Using Trends Effectively, Art & Attention
Rise of the Carnivore Diet, ABC Everyday
Provocation in Fashion Marketing, StyleTitle
How to Spot Trends, In Bed With Social
The Future of Futures, In Bed With Social
NFTs & Future of Fashion, The Globe and Mail
The Emperor’s New Clothes?, The Times UK
Virtual Instagram Influencers, The Times UK
Insta Influencers Of The Future, Daily Mail
Victorian Era-Inspired Momfleuncers, InStyle
The Art Of Immersion, Gizmodo
Likes & Instagram’s Project Daisy, Velocitize
Woke In A Time Of Virus, Velocitize
Cultural Drivers of Solo Dining, Living 101
Matt Klein’s Corner of the Internet, Mozilla
Sense-Making Profile: Matt Klein, Design Decode
Unframing the Future, Creative Destruction
Fameflation: Rising Cost of Fame, Media Cat
Child-Like Awe, Strartupy
Skate to Where the Puck is Going, White Noise
The World is Now Niche, Pavlina Speaks
Mosh Pits, Workplace Cocktail Hour
Is Futurism Dead, Atomic Mom
AI & The Folk Artist, ARTnews
Clickbait Fashion Is Taking Over, CNN [ Mention ]
Emotion, Humor & Ads, Mediatel
Fake Authenticity, Barefaced Media
Gen Z Screen Time Report, dcdx
Language is Changing, dcdx
Trendflation & #corecore, dcdx
Emoji Symbolism, dcdx
Gen Z’s Source Of Truth, dcdx
Brands Leveraging TikTok UGC, dcdx
BeReal, Trust & Self-Expression, dcdx
Investments in Data, The Culture of Data
HBO’s Watchmen & Review Bombing, CNBC
Kids Are Creating Gangs Of Aliens, Forbes
Branding & Marketing Post-Pandemic, (hug)
Mike Lindell’s MyPillow Ad Strategy, Insider
Bad Press Is A Strategy For MyPillow, Insider
Interview for Personal Branding Going Remote
Interview on PRSNL Branding, The Takeoff
A Strong Resume, US News & World Report
Memes About Anxiety Attacks, Flare
Fortnite, The New Church?, Media Leader
Mental Illness Memes & Stigma, AL.com
Digital Death & Loss, BR Germany (German)
The Internet Forgets, Cool Genug (German)