CyberPsychology + Cultural Analysis + Business Consulting
Researching culture and the relationship between people and technology with brands, and founding PRSNL Branding, a boutique agency enhancing professionals’ online presence.
Heyyyyyy! I'm Klein, a Strategist and academic at heart, fascinated with the relationships between mind, behavior, technology, culture and business.
I am currently a Strategist at sparks & honey, a cultural consultancy, helping large organizations to television producers decode culture in order to make significant business decisions. By layering and triangulating market financials, social conversations, ethnographies, media analyses, and social sciences, I help brands visualize and navigate potential futures, impacting their bottom lines.
With experience developing digital and brand strategies for clients including MetLife, Humana, Verizon, Google, Amazon, AB-InBev, Microsoft, Capital One, HBO, Warby Parker and Planned Parenthood, my marketing expertise spans across business verticals and methodologies.
After studying Psychology and Film & Media at Franklin & Marshall College and earning honors for my breakthrough research in emerging online behavior, I've since been fascinated with the role technology is playing in our lives for both better and worse. My experimental research thesis explored the intersection of virality and self-presentation, refuting past established academic research and shining light on why we share online, and what it means for our identity. I’m continually fascinated by online behavior, memetics and virality.
I am also the Founder of PRSNL Branding, a boutique, full-service agency for professionals' online presence. PRSNL provides materials and consultancy to creatively, professionally and strategically position yourself across the social web considering today’s prevalence of online screening.
When I’ve got a second, I'm watching documentaries, in downward dog, drumming or studying wine. Always open to connecting and learning about new work and volunteer opportunities.