UNDERSTANDING MEDIA
UNDERSTANDING MEDIA
Understanding Media is a collaborative, intimate seminar series hosted by ZINE x The McLuhan Institute, analyzing Marshal McLuhan’s seminal text.
Over eight weeks, participants from around the world are led by Andrew McLuhan, diving deep into media theory to make sense of our current moment.
Cohort #001 Members From:
“It was such a delightful luxury to slow down and explore exciting ideas with some incredible people. It made me better equipped as a human living and working in technology-driven world. I've definitely learned a lot from other courses, but the learning stops when the course does. I feel like I'm still actively learning from this experience — as if it were still happening right now.”
— Cohort #001
“Any expectations whatsoever were exceeded beyond measure with this ZINE x McLuhan Institute summer school. I feel so fortunate to have taken part in Cohort #001. I'm excited to finish the book and continue thinking critically and honestly about our relationship and obsession with media.”
— Cohort #001
“It's so rare to find a group of like-minded kindred souls who are so keenly aware of the world around them, and who are willing to invest their time to engage in deep reading and spending their Friday mornings collectively exploring a new way of seeing the world. If you miss deep reading from school or love going a little meta and mulling over the world, you'll love this course.”
— Cohort #001
“Matt and Andrew are the teachers for a new kind of learning. The last 8 weeks had me thinking like a kid (I mean student) again. No degrees are handed out, but your brain will feel like it got schooled.”
— Cohort #001
“Our cohort was incredible. Matt brought together such a thoughtful group and Andrew led us all through deep explorations of his grandfather's work that not only informed, but challenged, provoked and inspired. Moving away from the timeliness of technology and into the timelessness of media theory sharpened my perspective and strengthened my work immensely.”
— Cohort #001