UNDERSTANDING MEDIA
UNDERSTANDING MEDIA
Understanding Media is a collaborative, intimate seminar series hosted by ZINE analyzing foundational media theory. The first two cohorts were in partnership with The McLuhan Institute to analyze Marshal McLuhan’s seminal texts.
Over several weeks, a selective and diverse group of participants from around the world are led in refreshing deep dives of media theory to make sense of our current moment.
Participants will receive access to rare readings and insight, a hand-selective group of brilliant cultural thinkers and an invigorated ability to apply critical text to their current work in media, strategy and cultural studies.
Cohort #001 Members From:
US, UK, Germany, Australia, India, Denmark, Netherlands
Ages: 22-60
Cohort #002 Members From:
US, UK, France, Poland, Brazil, India, Czech Republic, Canada, Portugal
Ages: 25-63
Cohort #003 Members From:
TBD
“It was such a delightful luxury to slow down and explore exciting ideas with some incredible people. It made me better equipped as a human living and working in technology-driven world. I've definitely learned a lot from other courses, but the learning stops when the course does. I feel like I'm still actively learning from this experience — as if it were still happening right now.”
— Cohort #001
“Any expectations whatsoever were exceeded beyond measure with this ZINE x McLuhan Institute summer school. I feel so fortunate to have taken part in Cohort #001. I'm excited to finish the book and continue thinking critically and honestly about our relationship and obsession with media.”
— Cohort #001
“It's so rare to find a group of like-minded kindred souls who are so keenly aware of the world around them, and who are willing to invest their time to engage in deep reading and spending their Friday mornings collectively exploring a new way of seeing the world. If you miss deep reading from school or love going a little meta and mulling over the world, you'll love this course.”
— Cohort #001
“Matt and Andrew are the teachers for a new kind of learning. The last 8 weeks had me thinking like a kid (I mean student) again. No degrees are handed out, but your brain will feel like it got schooled.”
— Cohort #001
“Our cohort was incredible. Matt brought together such a thoughtful group and Andrew led us all through deep explorations of his grandfather's work that not only informed, but challenged, provoked and inspired. Moving away from the timeliness of technology and into the timelessness of media theory sharpened my perspective and strengthened my work immensely.”
— Cohort #001
“I loved how connected I felt to everyone in the class, which is so rare in a remote course. The space was open for everyone to feel comfortable to participate, whether by speaking or writing. The format was brilliant, making even the dense, 60s language of McLuhan’s work feel approachable and fun as we explored texts, videos, audio, and his frameworks together.”
— Cohort #002
“This is sick and overall I absolutely loved being a part of the cohort. Work can so often be about 'doing' and thinking for the sake of thinking can get left by the wayside. This felt like a safe space where 'thinking out loud' was really the name of the game. Really refreshing and inspiring.”
— Cohort #002
“This is a unique opportunity to interact with a diverse range of thoughtful experts in an ego-free, curiosity-oriented environment. I looked forward to it every week, and I think if you're feeling itchy about wanting a little more depth and thoughtfulness in your professional life, this is a great option that won't require an unrealistic amount of your time and energy.”
— Cohort #002
“Good people, good times. Feeling inspired by the other participants to do more. Getting enlightened by Andrew to be more as in aware to what is happening in our world of media and technology. And remembering to not forget about our own agency.”
— Cohort #002
“Favourite Fridays! It was so refreshing to go back to school and meet the most inspiring and smartest cohort to discuss media (and much more). I have endless lists of notes and even more food for thought. Thank you Andrew and Matt.
— Cohort #002